The base rates
Corporate events, activations, and mixed parties: 60–75% of headcount. Not every guest visits any station — some skip the line, some leave early, some just do not wear hats. Twenty years of live stations says roughly two-thirds participation is the honest planning number for a general crowd.
Weddings and bachelorettes: 90–100%. When the hat is the favor and the couple announces it, participation spikes. For a bachelorette, it is definitionally 100% — every member of the squad gets a lid, plus the bride's reserved set.
Trade shows: think per-hour, not per-attendee. One press moves 40–60 hats an hour. A two-day booth running six hours a day maxes out around 500–700 hats regardless of foot traffic, so inventory follows press capacity.
The overage rule
Add about 10% across colorways. It is not about running out of hats total — it is about running out of the good colorway. The stone and sage caps vanish first at every event; deep stock on predicted favorites keeps the ninth-hour guest from choosing between two leftovers. We forecast the colorway split for you based on your palette and crowd.
Leftovers are a feature
Unpressed caps are yours to keep, and because they are quality blanks — Richardson 112s, 115s, foam snapbacks — they never go to waste: late gifts, new-hire kits, next year's party. Some corporate clients deliberately over-order to bank branded inventory at event pricing.
Once the count is set, the cost answer shows how quantity feeds the quote, or jump to pricing for the anchors.

Want us to run your numbers?
Send the guest count and event type — we will model participation, colorway split, and press count for free.
Model my event